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Why It Might Be Helpful to Apologize for Something That’s Not Your Fault
An apology for something beyond anyone’s control, such as the weather, has the effect of making others trust the apologizer, says a team led by Alison Wood Brooks of Harvard Business School. For...
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When You Feel Powerful You Talk Too Much, and Your Subordinates Perform Poorly
In a computer-based simulation of a Mount Everest expedition, teams whose leaders had been induced to feel powerful (“Think about a time when you had power over someone”) achieved just 59% of their...
View ArticleWe Could Be Better at Giving Thanks
Since Thanksgiving just passed: Although people say they want to be thanked more often at work, fewer than 50% of Americans polled for the John Templeton Foundation, a philanthropic organization,...
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Don’t Give Consumers Too Many Visual Choices
Online shoppers love seeing images of products, but when the number of choices is high, visuals become confusing and presentation of the options in text form helps consumers make better decisions, say...
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Why We Hate to Give the Same Gift to Multiple People
In an experiment, a majority of people with two gift options gave each of two recipients different gifts, even though one of the presents was clearly less appealing than the other and the giftees had...
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Exercise Sparks Creative Thinking
Have you ever hit a creative roadblock? Exercise might be the answer to overcoming mental blocks, according to a new study. The findings, published in Frontiers in Human Neuroscience, revealed that...
View ArticleUpward Mobility Can Be Hazardous to Your Health
A study of hundreds of low-income American youths shows that at age 19, those who had been rated as diligent and academically successful were less healthy than peers who had been labeled aggressive,...
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To Detect a Lie, Don’t Think About It
Research participants who did puzzles for 3 minutes after hearing a series of true and false statements were about 6 times better than other people at figuring out which of the statements had been...
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Why It Might Not Be a Good Idea to Tackle Moral Issues in the Afternoon
Le’ts negotiate in the morning folks! In a series of experiments, Maryam Kouchaki of Harvard and Isaac H. Smith of the University of Utah found that people were 20% to 50% more likely to lie, cheat, or...
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Multiscreening Is Not All About TV in the UK
Multiscreening, or dividing attention between more than one screen, is an established phenomenon amongst consumers, and it’s often considered to be the use of a laptop or smart mobile device while...
View ArticleCustomers Are Willing to Pay More When They’re Warm
Shoppers on a popular web portal were about 46% more likely to go to a “To Purchase” page when the daily temperature averaged 25 degrees Celsius (77 Fahrenheit) than when it averaged 20 degrees (68F),...
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Why You Spend More Hours at Work When Your Relationship Is Going Well
Do people in bad relationships escape to the relative sanctity of the office and devote more time to work, as has been hypothesized? Just the opposite, says a team led by Dana Unger of the University...
View ArticleYou Might Give a Wrong Answer Just to Demonstrate Your Truthfulness
When research participants were asked to publicly identify words shown on a screen, those whose vision had been blocked nevertheless sometimes disagreed with those who had been able to see the...
View ArticleA Messy Environment Makes It Harder for You to Focus on a Task
In an experiment, people who sat by a messy desk that was scattered with papers felt more frustrated and weary and took nearly 10% longer to answer questions in a color-and-word-matching task, in...
View ArticleIt Matters Which Avatar You Choose When Gaming
Research participants who had played a 5-minute computer game using a Superman avatar were subsequently kinder to other people, and those who had played as the evil Voldemort were less kind, say Gunwoo...
View ArticleHigh-Status People Perform Poorly After Being Humbled
When high-status people suffer a humbling loss, their performance tends to decline dramatically, because they’ve become dependent on their rank to maintain a positive view of themselves, say Jennifer...
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Children’s Feelings About Brands Persist into Adulthood
I know this is true for me Consumer-brand companies’ investments in child-oriented advertising provide brand benefits long after the audience has grown up, says a team led by Paul M. Connell of the...
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Do You Need to Hear a Musical Group to Judge Its Quality?
Research participants who watched silent videos of chamber-music ensembles were 26% more accurate at guessing which ones had been winners of past musical contests (such as the Saint Paul String Quartet...
View ArticleNeuroMarketing tip: How to create a habit [BuzzBoosterTv #117 ]
Check how habits are created and how you can apply this to your business. It takes more than just posting something on social networks. In order to create a habit you have to provide reward and...
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Feeling Fear in the Presence of a Brand Makes You More Attached to It
People who were scared by clips from the movies The Ring and Salem’s Lot felt more emotionally attached to a brand of sparkling water that had been placed on their desks than did others who watched...
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